‘Celebrating Fathers’ is a nation-wide movement to recognise the important roles Dads play in the family and to encourage active fatherhood. Jointly organised by Dads For Life and Mediacorp, ‘Celebrating Fathers’ brings together many community and private sector partners this June to celebrate dads and give them a warm fuzzy feeling that they are appreciated and recognised!

“Daddy”, “爸爸”, “Appa”, “Ayah”

We all have our different ways
of calling out to you. This June,
we want to celebrate you.

The “Celebrating Fathers” community movement by Dads for Life and Mediacorp aims to recognise the important role played by fathers or father figures in the family, and encourage active fatherhood in Singapore.
The “My Dad for Life Kit” comprises of a “Dad for Life” wristband, and will be distributed to the fathers in our community via various touch points. Fathers are encouraged to identify themselves as a “Dad for Life” by wearing the wristband out in June, and they will be entitled to “Deals for Dads” at participating merchants and receive special surprises when they are spotted in June. The wristband is a token of appreciation from the community to recognise the important roles fathers play in our families and in our society.
The Kits are given to all fathers and father figures in Singapore through our school and National Service systems. Members of public can also pick up these Kits up for their fathers/father figures at Ya Kun Kaya Toast outlets and SAFRA clubs islandwide, while stocks last.
Wearing the wrist-band is a symbol of commitment to being a “Dad for Life”. The wristband also symbolises the community’s appreciation of fathers/father figures in our families and society.